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Sunday July 20th
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"StepForth Placement's promotion services have
resulted in a substantial increase in player accounts for Planet
Poker."
Rhonda E., Marketing
Planet Poker Internet Cardroom
2002 Client
"StepForth Placement delivers a highly personalized
level of service. StepForth staff have gone above and beyond
my expectations both in levels of customer service and in
the results they have achieved for my website. Thank you StepForth."
Dean Linnell, Realtor
Whistler Real Estate
Current Client
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Value-Added Reselling
StepForth Placement considers itself to be a value-added component of
your business. More often than not, you will have an established relationship
with the client. Frequently, the client doesn’t even know the search
engine placement work has been outsourced to a professional SEO firm.
In circumstances like these, it is simplest for your company to handle
the client relationship and contract StepForth for the website optimization
and search engine placement of the client’s web properties.
Value-Added accounts are generally fast and easy to coordinate as all
participants speak the same languages and have well informed, professional
knowledge of the industry and challenges involved.
The Contract Process
The contract-to-completion process for value-added accounts generally
follows these steps:
- Initial consultation and proposal
» Your company contacts StepForth with a request for proposal (RFP),
including a proposal deadline date.
» StepForth reviews RFP and either prepares proposal within 48 hours
of the proposal deadline or calls you for clarification. StepForth
proposals generally contain detailed analysis of our recommendations
including
charts and cost structures.
- Your review of StepForth’s Proposal
and client consultation
» You and your client discuss the website optimization based on information
provided in the proposal.
» Client either agrees to proposal or requests more information. If
the client requires more information, please inform StepForth as soon
as
possible so we can research, prepare and forward whatever the client
needs.
- Your client accepts our proposal and indicates he/she wishes
to proceed
» StepForth requires a deposit before we are able to commence
our work. Details of this deposit are outlined on the StepForth Service
Chart
included in this package.
» Upon receipt of the deposit, StepForth commences
website optimization work. Sometimes the optimization effort requires
the purchase of
unique domain names and new the creation of portal websites. We will
have
discussed these elements and responsibilities in our proposal document.
- Reporting and Communications
» StepForth will forward monthly search engine position reports to
your office allowing you to review them before sending them off
to your
clients. StepForth sends out reports on the last Tuesday of each
month.
» StepForth would also prefer to communicate with the client through
our Value-Added resellers. Again, we assume you have an established
relationship with the client and may have not informed the client
about the outsourcing
of the optimization and placement work.
» Client billing will be left up to you however StepForth will bill
your company as if you were the client. In this situation, all contracts
are
between StepForth and your company. Should your client choose not pay,
we still expect full payment.
Technical Requirements
- Website Changes
» There can be no modifications once StepForth
has optimized and submitted a website within the intial 4 week submission
period. If changes are
a frequent occurrence, please notify StepForth so that additional
labour hours can be added to the final cost.
- FTP access
» All web pages should be designed in basic HTML if possible.
» Generally it is easier if we have FTP access to the server the website
is hosted on. Sometimes that is not possible, especially with Value-Added
Reseller accounts. If we cannot have FTP access, we will .zip the optimized
website after saving an original copy and forward the .zip file to your
office for posting to the host server. Please indicate to StepForth who
in your organization will be responsible for uploading these files.
» If we are allowed FTP access, we will accept responsibility for uploading
optimized files to the host server.
» StepForth’s process often requires minor modifications to the
website to enhance or maintain rankings. If your client’s website
requires updating and we do not have ftp access StepForth will work on
the site and forward re-optimized pages in .zip format via Email.
- Submissions,
Standards and Maintenance
» In a perfect world, once StepForth has finished optimization on a
specific web page, that page must remain unmodified for the duration
of the
promotion campaign. This is of course not always possible…
» If changes will be necessary or are normally of frequent occurrence,
please inform StepForth so we can build website changes into our optimization
plan. It is best if we can speak directly with the person responsible
for making changes to the site.
» StepForth performs all submissions manually. It is important that
no other search engine submissions are conducted during our contractual
period.
» Often clients will try an automated website submission service before
committing to a more expensive optimization package. If your client
has used automated submission services, please tell your StepForth
representative
and provide as much information as possible.
Commissions for Value-Added Resellers
Commissions are not included for Value-Added Resellers. It is expected
that a Value-Added Reseller will be up-selling StepForth’s services.
There are, however, exceptions to this rule. Please do not hesitate
to contact us if you wish to discuss a specific situation with a StepForth
staff member.
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